Digital Marketing Strategist

15 hours ago


Kempton Park Isando, South Africa Cochrane Global Full time

Cochrane Global is seeking a highly skilled Digital Marketing Strategist to join our team. In this role, you will play a critical part in ensuring the success of our marketing campaigns by developing and implementing effective strategies to drive business growth.

About the Role

We are looking for a talented individual with 5-8 years of experience in digital marketing to take on this challenging role. As a Digital Marketing Strategist, you will be responsible for creating integrated marketing campaigns that target specific market segments to acquire new customers and build repeat business.

You will work closely with our Marketing Manager to execute, monitor, and measure the performance of marketing campaigns, ensuring that they meet organizational guidelines and achieve their objectives. Your strong problem-solving skills, critical thinking, and exceptional communication and project management skills will enable you to successfully manage multiple marketing campaigns simultaneously.

Key Responsibilities
  • Create comprehensive digital marketing plans that align with our business objectives
  • Develop and implement targeted marketing campaigns using various digital channels
  • Analyze campaign performance data to identify areas for improvement and optimize future campaigns
  • Manage and train a team of professionals to support the successful implementation of marketing campaigns
  • Compile regular reports on campaign performance and results
Requirements

To be successful in this role, you will need:

  • A Bachelor's degree or Honours degree in Information Science, Communication, Digital Marketing, or a related field
  • At least 5-8 years of relevant job experience in digital marketing
  • Strong problem-solving skills and critical thinking abilities
  • Exceptional communication and project management skills
  • In-depth knowledge of running B2B and B2C campaigns
  • The ability to multitask and prioritize tasks effectively
Salary

The salary for this position is estimated to be around $85,000 per annum, based on industry standards and the level of experience required.



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