Digital Transformation Lead
6 days ago
The NBA is seeking a highly skilled and experienced professional to lead the growth of its direct-to-consumer business in Africa. As the Direct-To-Consumer Growth Lead NBA Africa, you will be responsible for developing and executing a comprehensive growth strategy for the league's digital platforms, including NBA League Pass, mobile apps, social media, and eCommerce.
Main Responsibilities- Develop and execute a data-driven growth strategy to expand the NBA's digital footprint in Africa, focusing on fan engagement, revenue generation, and brand expansion.
- Lead cross-functional teams to drive subscription growth, retention, and customer lifetime value through personalized experiences, loyalty programs, and content that resonates with African basketball fans.
- Collaborate with the content, media, and partnerships teams to deliver cohesive and compelling fan experiences, and work closely with technology, product, and operations teams to implement innovations.
- Stay ahead of digital and eCommerce trends in the African market, and incorporate innovative technologies into the NBA Africa ecosystem.
- Identify and establish strategic partnerships to enhance the NBA's DTC growth, and collaborate with sponsors to integrate them into digital platforms and fan engagement strategies.
- Minimum of 10 years of experience in digital media/direct-response marketing, with a track record of successfully driving digital audience/customer/fan growth and revenue through paid media across platforms for a direct-to-consumer brand.
- Strong critical thinking and analytical capabilities, particularly in customer segmentation and modeling, with proficiency in Excel, PowerPoint, and MS Word applications.
- Ability to work cross-functionally in a global, matrix organization, with excellent verbal, written, presentation, and interpersonal skills.
- Verbal and written fluency in English required, with French or Portuguese an added plus.
- Prior expertise working for a sports organization and supporting celebrity/athlete events, with experience tailoring strategies to diverse regions and consumer behaviors.
- Experience working with and managing relationships with outside agencies, with a deep understanding of African markets and consumer behaviors.
The NBA offers a dynamic and challenging work environment, with opportunities for professional growth and development. We are committed to diversity, equity, and inclusion, and strive to create a workplace that is welcoming and inclusive for all employees.
We offer a competitive salary and benefits package, as well as opportunities for professional development and growth. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity.
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