Digital Strategist and Web Optimization Lead
1 week ago
We are seeking a Digital Strategist and Web Optimization Lead to join our team at Ad Talent Africa.
This role requires a strategic lead who will be responsible for the implementation, management, and strategic direction of leading FMCG brands. The successful candidate will be responsible for optimizing web properties and driving qualified traffic to websites.
The ideal candidate will have a strong understanding of search and digital marketing, including paid media strategy, buying, and reporting. They will also have excellent communication and client leadership skills to build relationships with clients' key personnel.
Key Responsibilities:
- Develop and execute digital strategies that drive business growth and revenue.
- Optimize web properties to improve user experience and search engine rankings.
- Collaborate with internal and external cross-functional teams to deliver strategic and client service excellence.
- Analyze data and metrics to inform digital marketing decisions.
Requirements:
- Minimum of 5 years experience in a strategic marketing function, preferably in a digital agency.
- Qualification in Marketing or certification in Digital Marketing.
- Excellent understanding of search and digital marketing, including paid media strategy, buying, and reporting.
- Analytics and reporting experience is vital (Google Analytics, Google Search Console, etc.).
Estimated Salary: $80,000 - $100,000 per annum, depending on experience.
Ad Talent Africa offers a competitive salary, benefits package, and opportunities for career growth and development.
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