Digital Marketing Strategist

2 days ago

Johannesburg, Gauteng, South Africa Careers Full time

Role Overview:

We are seeking a highly skilled Digital Marketing Strategist to join our team at EyeCarePro, a leading provider of online services to the optometry industry.

About the Role:

The successful candidate will play a vital part in developing and optimizing web strategies to enhance user experience, boost conversion rates, and drive overall digital performance.

Main Responsibilities:

  • Web Strategy Development: Lead the creation and execution of comprehensive web strategies, including website redesigns, optimization efforts, and A/B testing to improve user experience and increase conversion rates.
  • User Experience (UX) Optimization: Oversee and improve user experience by implementing UX best practices, wireframing, and collaborating with designers and developers for user-centric design.
  • Data-Driven Decision Making: Utilize web analytics, heatmaps, and user testing data to identify areas for improvement and optimize web performance, refining strategies for better user engagement and conversion.
  • SEO and Content Strategy Alignment: Collaborate with SEO and content teams to align web strategies with organic search goals, optimizing site structure, content layout, and navigation for improved performance.
  • Conversion Rate Optimization (CRO): Lead initiatives to increase website conversion rates through A/B testing, multivariate testing, and personalization strategies, while analyzing conversion funnels and optimizing pages for better user retention.
  • Web Performance and Technical Optimization: Ensure the website's technical health by optimizing speed, mobile usability, and search engine crawlability, working with developers to address issues related to Core Web Vitals and technical SEO.
  • Project Management and Execution: Manage the execution of web strategy projects, working cross-functionally with design, development, content, and marketing teams to ensure timely and within-scope delivery.
  • Client and Stakeholder Management: Serve as the main point of contact for web-related projects, ensuring alignment between business goals and web strategy. Present strategic insights and performance reports to senior leadership and clients.
  • Web Governance and Compliance: Ensure all web strategies and updates comply with best practices, including accessibility (WCAG), privacy regulations (GDPR, CCPA), and overall web governance.

About You:

We are looking for a highly motivated and experienced professional with a strong background in digital marketing, particularly in web strategy, user experience, and conversion rate optimization.

Requirements:

  • 5-7 years of experience in web strategy or digital marketing, with a proven track record of improving user experience and conversion rates.
  • Proficiency in web analytics tools, such as Google Analytics and Hotjar, and ability to translate data into actionable insights.
  • Strong understanding of UX/UI best practices and experience with wireframing and prototyping.
  • Expertise in A/B testing and familiarity with CRO tools, such as Optimizely and VWO.
  • Solid understanding of technical SEO principles and experience collaborating with developers.
  • Experience managing web projects from start to finish using project management tools, such as Jira and Asana.

What We Offer:

At EyeCarePro, we offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, plus benefits and opportunities for professional growth.

Why Join Us?

We foster a collaborative and innovative work environment where your contributions will make a significant impact. If you're passionate about digital marketing and want to be part of a talented team dedicated to excellence, apply today

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