Digital Marketing Strategist
1 month ago
Role Overview:
We are seeking a highly skilled Digital Marketing Strategist to join our team at EyeCarePro, a leading provider of online services to the optometry industry.
About the Role:
The successful candidate will play a vital part in developing and optimizing web strategies to enhance user experience, boost conversion rates, and drive overall digital performance.
Main Responsibilities:
- Web Strategy Development: Lead the creation and execution of comprehensive web strategies, including website redesigns, optimization efforts, and A/B testing to improve user experience and increase conversion rates.
- User Experience (UX) Optimization: Oversee and improve user experience by implementing UX best practices, wireframing, and collaborating with designers and developers for user-centric design.
- Data-Driven Decision Making: Utilize web analytics, heatmaps, and user testing data to identify areas for improvement and optimize web performance, refining strategies for better user engagement and conversion.
- SEO and Content Strategy Alignment: Collaborate with SEO and content teams to align web strategies with organic search goals, optimizing site structure, content layout, and navigation for improved performance.
- Conversion Rate Optimization (CRO): Lead initiatives to increase website conversion rates through A/B testing, multivariate testing, and personalization strategies, while analyzing conversion funnels and optimizing pages for better user retention.
- Web Performance and Technical Optimization: Ensure the website's technical health by optimizing speed, mobile usability, and search engine crawlability, working with developers to address issues related to Core Web Vitals and technical SEO.
- Project Management and Execution: Manage the execution of web strategy projects, working cross-functionally with design, development, content, and marketing teams to ensure timely and within-scope delivery.
- Client and Stakeholder Management: Serve as the main point of contact for web-related projects, ensuring alignment between business goals and web strategy. Present strategic insights and performance reports to senior leadership and clients.
- Web Governance and Compliance: Ensure all web strategies and updates comply with best practices, including accessibility (WCAG), privacy regulations (GDPR, CCPA), and overall web governance.
About You:
We are looking for a highly motivated and experienced professional with a strong background in digital marketing, particularly in web strategy, user experience, and conversion rate optimization.
Requirements:
- 5-7 years of experience in web strategy or digital marketing, with a proven track record of improving user experience and conversion rates.
- Proficiency in web analytics tools, such as Google Analytics and Hotjar, and ability to translate data into actionable insights.
- Strong understanding of UX/UI best practices and experience with wireframing and prototyping.
- Expertise in A/B testing and familiarity with CRO tools, such as Optimizely and VWO.
- Solid understanding of technical SEO principles and experience collaborating with developers.
- Experience managing web projects from start to finish using project management tools, such as Jira and Asana.
What We Offer:
At EyeCarePro, we offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, plus benefits and opportunities for professional growth.
Why Join Us?
We foster a collaborative and innovative work environment where your contributions will make a significant impact. If you're passionate about digital marketing and want to be part of a talented team dedicated to excellence, apply today
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