Digital Marketing Strategist
1 month ago
As a key member of our digital marketing team, you will be responsible for developing and executing comprehensive web strategies to enhance user experience and drive overall digital performance.
Key responsibilities include:
- Leading the creation and execution of web strategies, including website redesigns, optimization efforts, and A/B testing to improve user experience and increase conversion rates.
- Overseeing and improving user experience by implementing UX best practices, wireframing, and collaborating with designers and developers for user-centric design.
- Utilizing web analytics, heatmaps, and user testing data to identify areas for improvement and optimize web performance, refining strategies for better user engagement and conversion.
- Collaborating with SEO and content teams to align web strategies with organic search goals, optimizing site structure, content layout, and navigation for improved performance.
To be successful in this role, you will need:
- Proficiency in web analytics tools (e.g., Google Analytics, Hotjar) and ability to translate data into actionable insights.
- Strong understanding of UX/UI best practices and experience with wireframing and prototyping.
- Expertise in A/B testing and familiarity with CRO tools (e.g., Optimizely, VWO).
- Solid understanding of technical SEO principles and experience collaborating with developers.
At EyeCarePro, we foster a collaborative and innovative work environment where your contributions will make a significant impact. We offer competitive compensation, opportunities for professional growth, and the chance to work with a talented team dedicated to excellence in digital marketing.
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