Digital Transformation Strategist
1 month ago
We are seeking a Digital Transformation Strategist to lead our team in driving brand visibility, website traffic, and qualified lead generation through innovative digital initiatives.
**Key Responsibilities:
- Develop and execute targeted digital campaigns to drive incremental sales and performance optimization.
- Analyze web traffic and user behavior using Google Analytics, SEMRush, and Google Search Console.
- Lead SEO efforts through keyword research, competitor analysis, and website audits to improve search rankings.
**What You Will Do:
In this role, you will have the opportunity to
- Strategize and execute digital campaigns that align with business goals.
- Collaborate with cross-functional teams to develop content and expand brand visibility.
- Track KPIs, optimize ROI, and provide insights to improve campaign effectiveness.
**Requirements:
To be successful in this role, you will need:
- A diploma, advanced certificate, or degree in Marketing or Advertising.
- 3-5 years of experience in PPC management on platforms like Meta and Google Ad Manager, plus a solid understanding of SEO.
- Excellent analytical skills, including tracking performance and making data-driven recommendations.
- Great collaboration skills, with the ability to work effectively with diverse teams and adapt to dynamic business needs.
**Perks of the Role:
This is a full-time position offering a competitive salary of R24,500 - R30,000 per month. Our office is located in Cape Town, where you will have the opportunity to work at our vibrant headquarters in the beautiful Western Cape.
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