Digital Transformation Strategist

10 hours ago


Cape Town, Western Cape, South Africa TE Technical Placements Full time

We are seeking a Digital Transformation Strategist to lead our team in driving brand visibility, website traffic, and qualified lead generation through innovative digital initiatives.

**Key Responsibilities:

  • Develop and execute targeted digital campaigns to drive incremental sales and performance optimization.
  • Analyze web traffic and user behavior using Google Analytics, SEMRush, and Google Search Console.
  • Lead SEO efforts through keyword research, competitor analysis, and website audits to improve search rankings.

**What You Will Do:

In this role, you will have the opportunity to

  1. Strategize and execute digital campaigns that align with business goals.
  2. Collaborate with cross-functional teams to develop content and expand brand visibility.
  3. Track KPIs, optimize ROI, and provide insights to improve campaign effectiveness.

**Requirements:

To be successful in this role, you will need:

  • A diploma, advanced certificate, or degree in Marketing or Advertising.
  • 3-5 years of experience in PPC management on platforms like Meta and Google Ad Manager, plus a solid understanding of SEO.
  • Excellent analytical skills, including tracking performance and making data-driven recommendations.
  • Great collaboration skills, with the ability to work effectively with diverse teams and adapt to dynamic business needs.

**Perks of the Role:

This is a full-time position offering a competitive salary of R24,500 - R30,000 per month. Our office is located in Cape Town, where you will have the opportunity to work at our vibrant headquarters in the beautiful Western Cape.



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