Social Media Advertising Expert

3 days ago


Cape Town, Western Cape, South Africa Collab Advertising Full time

We are seeking a highly motivated Paid Digital Media Specialist to lead our paid advertising efforts at Collab Advertising.

Key Accountabilities:
  • Develop and execute comprehensive paid media strategies across multiple channels.
  • Implement accurate tracking and monitoring mechanisms to measure campaign performance.
  • Optimise paid media campaigns to meet key performance indicators (KPIs) and business objectives.

Budget Allocation:

  • Efficiently allocate resources across paid media channels.
  • Provide regular budget and performance reports to stakeholders.
  • Identify areas for continuous improvement and suggest actionable recommendations.

Collaboration with Creative Teams:

  • Partner with the creative team to create engaging ad content and visual assets.

Requirements:

  • Bachelor's degree in marketing or a related field.
  • Minimum of 1 year experience in Paid Digital Media.
  • Strong mathematical background and analytical skills.
  • Previous experience in advertising or media agencies is a plus.
  • Proven track record in digital media with a focus on Paid Media campaign management.
  • Current expertise in Google Ads and Facebook Campaign Manager.
  • Experience in media buying across multiple social media platforms.
  • Familiarity with SEO best practices and their integration with paid media strategies.
  • Proficiency in CRM systems.
  • Excellent written and verbal communication skills.


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