Social Media Strategist
4 days ago
About the Role
We are looking for a highly skilled Digital Marketing Specialist to join our team. In this role, you will be responsible for developing and executing integrated digital marketing campaigns that drive brand awareness, generate leads, and support our mission of helping NGOs, governments, and other social impact partners automate critical business processes.
Main Responsibilities
- Content Strategy:
- Develop a comprehensive content strategy and calendar aligned with company goals and objectives
- Social Media Management:
- Develop and implement social media strategies across key platforms (LinkedIn, Twitter, Community Forums) in collaboration with the Sales team
- Email Marketing:
- Design, develop, and execute targeted email marketing campaigns using platforms like Mailchimp
- Website Maintenance:
- Work with an in-house developer to provide input on maintaining and updating the company website, including content updates, visual design enhancements
- Event Coordination:
- Assist in planning and executing online and offline events, including webinars, workshops, and conferences
- Community Engagement:
- Grow and manage our online community, engaging with followers on social media and fostering a sense of community among our audience
- Data Analysis:
- Track and analyze key marketing metrics, including website traffic, social media engagement, email open rates, and conversion rates
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 2+ years of experience in a digital marketing role
- Proven experience in developing and executing successful digital marketing campaigns
- Strong writing, editing, and proofreading skills
- Background in technology and international development with bonus points for direct experience in Health/Govtech/ICT4D and exposure to non-profits and/or NGOs
- Proficiency in social media marketing best practices and tools
- Experience with email marketing platforms (e.g. Mailchimp)
- Basic understanding of HTML/CSS and website management (not required but a plus)
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- Passion for social impact and a strong interest in the non-profit/social sector
- Proficiency in using data and analytics to inform marketing decisions
- Experience with CRM systems (e.g. Salesforce) is a plus
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