Social Media Video Content Strategist

3 weeks ago


Cape Town, Western Cape, South Africa HEIR DIGITAL Full time
Social Media Video Content Strategist - Personal Branding

We're seeking a creative and passionate Social Media Video Content Strategist to lead our personal branding video content. The ideal candidate will have a strong understanding of current social media trends, experience in personal brand development, and the ability to create engaging short-form content.

Key Responsibilities:

  • Develop and execute personal brand marketing strategies
  • Write compelling scripts for short-form video content (TikTok, Instagram Reels, YouTube Shorts)
  • Create and maintain content calendars
  • Monitor and analyze content performance metrics
  • Stay current with e-commerce and branding trends to inform content direction

Production Management:

  • Brief and coordinate with video editors to ensure content aligns with brand vision
  • Create basic social media reels and short-form content independently
  • Manage content production timelines and deliverables
  • Ensure brand consistency across all content outputs

Trend Analysis & Implementation:

  • Research and identify emerging social media and e-commerce trends
  • Analyze competitor content and identify opportunities
  • Provide strategic recommendations for content optimization
  • Adapt content strategy based on performance data and market trends

Required Skills & Experience:

  • 2+ years experience in social media marketing or content strategy
  • Proven track record in personal brand development
  • Strong understanding of short-form video platforms (TikTok, Instagram, YouTube)
  • Experience in script writing and content creation
  • Proficiency in creating basic social media content independently
  • Understanding of e-commerce trends and digital marketing principles
  • Excellent project management and communication skills
  • Experience briefing and working with creative teams

Location:

  • Unit 8, 8 Bree St, Cape Town City Centre, Cape Town, 8000

How to Apply:

Please submit the following to us:

  • Your CV

Please submit applications to:

  • applications@heirdigital.com

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Advertising Services

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