Digital Media Strategist

2 days ago


Cape Town, Western Cape, South Africa Darkroom Full time

About Darkroom

We are a progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses.

Our mission is to help our clients succeed through innovative digital media strategies and expert performance marketing.

We're seeking a highly skilled Paid Media Specialist to join our team.

Key Responsibilities:
  • Develop and implement comprehensive paid media strategies to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns.
  • Conduct thorough brand and website audits to understand our clients' key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace.
  • Manage multiple paid media accounts (including but not limited to: Google/YouTube Ads, Pinterest, Facebook/Instagram Ads, LinkedIn Ads, and other social platforms like Twitter and TikTok) on behalf of Darkroom clients.
  • Utilize Platform Ad Managers, third-party reporting tools, and Google Analytics to develop insights and action items intended to increase our clients' revenues month-over-month and solve for attribution.


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