Marketing Performance Analyst

1 day ago


Cape Town, Western Cape, South Africa Initiate International Full time
Marketing Performance Analyst Job Description

At Initiate International, we're seeking a highly skilled Marketing Performance Analyst to join our fast-paced, data-centric team. As a key member of our marketing team, you'll play a crucial role in optimizing customer acquisition efforts across digital and traditional channels.

Key Responsibilities:
  • Develop and maintain advanced analytics dashboards to track and measure campaign performance.
  • Conduct in-depth analysis of customer behavior and preferences to inform marketing strategies.
  • Collaborate with cross-functional teams to identify areas for improvement and implement data-driven solutions.
  • Stay up-to-date with industry trends and best practices in marketing analytics and performance measurement.
  • Communicate complex data insights to both technical and non-technical stakeholders.
Requirements:
  • Bachelor's degree in Marketing, Business Analytics, Data Science, or a related field.
  • 3+ years of experience in performance analysis, preferably in digital/acquisition marketing.
  • Advanced skills in Google Analytics, Tableau, Power BI, or similar.
  • In-depth experience with PPC, SEO, paid social, and affiliate marketing, along with a strong grasp of CPA, ROAS, and FTD metrics.
  • Hands-on experience with marketing tools like Salesforce, SEMRush, or SimilarWeb, and tracking technologies.

We're looking for a highly motivated and detail-oriented individual who is passionate about marketing performance and loves optimizing strategies for maximum impact. If you're a data-driven marketing expert with a strong analytical mindset, we'd love to hear from you.



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