Senior Marketing Manager

4 weeks ago


Port Shepstone, KwaZulu-Natal, South Africa Top Recruitment (Pty) Ltd Full time

pWeareseekingaseasonedMarketingManagertoleadthemarketingfunctionwithinourcompanywithintheFMCG/Retailsector.Thesuccessfulcandidatewillberesponsiblefordevelopingandexecutingmarketingstrategiesthatwillincreasebrandvisibility,enhancecustomerengagement,anddrivesalesacrossthefast-pacedandcompetitiveFMCGlandscape.Youwillmanageateamandcollaboratecloselywithsales,productdevelopment,andexternalagenciestodeliverimpactfulmarketingcampaignsthatresonatewithlocalconsumers./ppbKeyResponsibilities:/b/polliDevelopandexecuteacomprehensivemarketingstrategyfortheFMCGproductportfoliotodrivebrandawareness,productvisibility,andsalesgrowth./liliLeadend-to-endmarketingcampaigns,includingadvertising,digitalmarketing(SEO,SEM,socialmedia),andin-storepromotions./liliAnalysemarkettrends,consumerinsights,andcompetitoractivitiesinSouthAfrica'sFMCGsectortoidentifygrowthopportunitiesandmarketgaps./liliWorkcloselywiththesalesteamtoalignmarketinginitiativeswithbusinessobjectivesandsupportrevenuetargets./liliOverseeproductlaunches,ensuringthatallaspectsofmarketing,frompackagingtoadvertising,areoptimizedforsuccess./liliManagerelationshipswithexternalagencies(creative,PR,digital)toensurethesuccessfulexecutionofmarketingcampaigns./liliMonitorcampaignperformanceusingKPIs,andadjuststrategiestoimproveeffectivenessandROI./liliDevelopandmanagethemarketingbudget,ensuringefficientallocationofresourcestomaximizeimpactandprofitability./liliCoordinatetrademarketingactivities,suchasin-storepromotions,point-of-salematerials,andmerchandisingefforts./liliBuildandmaintainstrongpartnershipswithkeyretailersanddistributorstoensureeffectivein-storeexecutionandvisibility./liliLeadconsumerresearchprojectstounderstandconsumerbehaviour,preferences,andtrendsintheFMCGsector./liliEnsurecompliancewithlocalregulationsandstandardsinmarketing,packaging,andadvertisingpractices./liliExperienceininfluencermarketingandconsumerengagementstrategies./liliGrowthinmarketshareandbrandvisibility./liliSalesperformancerelativetomarketingcampaignsandpromotions./liliIncreaseinconsumerengagementacrossdigitalandtraditionalchannels./liliROIonmarketingspendandadherencetobudget./liliSuccessfulexecutionofproductlaunchesandpromotionalcampaigns./liliRetailperformanceofin-storemarketingefforts(shelfvisibility,promotionaldisplays)./li/olpbRequirements:/b/polliBachelor'sdegreeinMarketingorsimilarfield./lili5+yearsofexperienceinmarketing,withatleast3yearsintheFMCGsectorinSouthAfrica./liliProventrackrecordofdevelopingandimplementingsuccessfulmarketingstrategieswithintheFMCGindustry./liliStrongunderstandingoftheSouthAfricanconsumermarketandFMCGindustrydynamics./liliExperienceindigitalmarketing,includingsocialmedia,e-commerce,andcontentmarketing./liliFamiliaritywithtrademarketingandretailchannelstrategies./liliProficientinusingmarketinganalyticstools(GoogleAnalytics,CRMsystems,etc.)tomeasurecampaignperformance./liliExcellentcommunicationandleadershipskills,withtheabilitytomanagecross-functionalteamsandexternalpartners./liliProjectmanagementskills,withexperiencemanagingmultiplecampaignssimultaneouslyandmeetingdeadlines./liliCreativeproblem-solvingability,witharesults-orientedmindset./liliExperienceinmanagingbrandportfoliosandexecutingproductlaunchesinFMCG./liliKnowledgeofSouthAfricanFMCGretaillandscape,includingmajorsupermarketsanddistributionchannels./liliExperienceinPhotography&Videography./li/olpbRemuneration:/b/ppR35,000toR40,000permonth(negotiable)./p



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