Strategic Business Lead
4 days ago
Overview
Dentsu Creative is seeking a highly skilled Strategic Business Lead to run one of the largest FMCG accounts. This role requires a wide range of experience from management of large ATL campaigns to managing day-to-day digital content and online product pages.
Key Responsibilities:
- Lead the team in managing strategic planning and creative relating to all communication disciplines in an integrated fashion, being a central voice with partner agencies.
- Drive and contribute towards the long-term business strategy of the agency on specific client portfolio.
- Set key account plan for the portfolio and actively drive this as added value to the client.
- Maintain harmonious working relationships both internally and with the client.
- Grow revenue and unearth new revenue streams.
- Manage monthly retainer hours.
- Resolve issues from day-to-day to big picture challenges.
- Lead meetings and deliver presentations to a large audience.
- Manage and guide an Account Manager on the portfolio.
Person Specification:
- A strong personality to manage the client, agency partners, internal partners, and the brand's bigger picture.
- Experience running the largest FMCG accounts.
- A strategic thinker ensuring integration.
- Calm, composed, mature, graceful yet firm.
- Agile and flexible.
- The ability to challenge briefs when necessary.
- Strong attention to detail.
- Ability to work in a team.
- Operationally strong and able to run projects end to end.
- Excellent client relationship management skills.
- Very strong commercial understanding and management.
- Good conflict resolution skills.
- Excellent planning ability and organisational skills.
- Proactive and takes initiative.
- A keen interest in the category/industry of your brand.
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