Strategic Customer Engagement Director
7 days ago
We are seeking a highly skilled CRM & Direct Marketing Manager to join our team at Merand Corbett & Associates.
About the RoleThis is an exciting opportunity for a results-driven professional to lead our customer engagement strategy, leveraging cutting-edge marketing techniques to drive business growth and enhance customer experiences.
Main Responsibilities- Customer Journey Mapping: Develop and implement comprehensive customer journey maps for direct marketing campaigns across various channels, ensuring seamless interactions and maximum impact.
- Customer Segmentation: Utilize advanced segmentation strategies to create targeted customer growth plans, driving revenue and loyalty.
- Campaign Execution: Collaborate with cross-functional teams to design, implement, and optimize direct marketing campaigns, including trigger campaigns and A/B testing.
- Quality Assurance: Establish and maintain quality standards for all marketing activities, ensuring compliance with best practices and regulatory requirements.
- Marketing Calendar Management: Oversee the development and execution of the customer direct marketing calendar, ensuring optimal customer engagement and minimizing opt-outs.
- Qualifications: Degree or relevant marketing qualification, with a minimum of 4 years' experience in a CRM role.
- Digital Presence: Proven track record working for online transactional businesses with a strong digital presence.
- Cross-Functional Teamwork: Excellent interpersonal skills and ability to collaborate with diverse stakeholders.
- Technical Skills: Proficiency in CRM tools, content management systems, MS Office tools, and G-suite Google Docs.
- Data Management: Strong understanding of data management and governance principles.
- Agility: Ability to adapt quickly to changing priorities and directions.
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