Director of Customer Engagement

7 days ago


Cape Town, Western Cape, South Africa AltGen Full time
About AltGen

AltGen is a leading IPP in South Africa's renewable energy sector. We're passionate about making a positive impact in the community.

Job Description

We're seeking a seasoned marketing professional to lead our marketing efforts and drive business growth.

Key Responsibilities
  • Develop and implement a comprehensive marketing strategy that aligns with business goals, focusing on expanding the commercial and industrial customer base
  • Refine and communicate the company's brand identity, ensuring consistency across all channels and developing content that educates and promotes the company's renewable energy solutions
  • Identify and manage participation in industry events, conferences, and webinars to build connections and enhance brand exposure
  • Design and execute targeted campaigns to generate high-quality leads and collaborate with the sales team to nurture and convert them
  • Oversight of digital marketing efforts, including website optimisation, social media campaigns, and email marketing, ensuring strong online visibility and engagement
  • Built the company's reputation as a thought leader in the renewable energy space, working with media and industry influencers
  • Track, measure, and optimise campaign performance to drive results, ensuring marketing initiatives align with business objectives


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