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Marketing Director
1 week ago
Rula Bulk Materials Handling (Pty) Ltd is a major player in the bulk materials handling sector for both pneumatic and mechanical solutions.
Key Responsibilities- Social Media Management: Develop, implement, and manage social media strategies for platforms like Facebook and LinkedIn to increase brand awareness and drive engagement.
- Oversee personal LinkedIn accounts of key team members to ensure consistency with the company's brand image.
- Gather, edit, and create information to be published which attracts readers and target audience interest, encouraging individuals to send enquiries of related products published.
- Regular and timely publishing of Rula activities to boost Rula's image as a dynamic entity.
- Identify potential client decision makers and promote Rula's products and services offered as a superior service to other providers.
- Identify and explore various tender opportunities, sharing relevant industry tender information and key contact persons of tenders.
- Content Creation: Engaging with development engineers and project managers on developments in technology, products, and projects.
- Gathering information and creating a platform or tool where marketing material can be stored and worked on to increase the quality of info which needs to be published.
- Design marketing materials (brochures, flyers, branded items) for various company events.
- Write compelling content for the company's website, social media posts, email campaigns, and internal communications.
- Create a system to ignore and illuminate irrelevant enquiries and respond timely to relevant enquiries.
- Website Management: Manage and maintain the company's website, ensuring it is up-to-date, user-friendly, and optimized for SEO.
- Advise and execute on website design and development improvements.
- Brand Management: Lead the development and implementation of a brand refresh strategy, ensuring consistency across all marketing channels.
- Design and maintain brand guidelines.
- Internal Communications: Create design templates and materials for internal communications, including newsletters, memos, and event communications.
- Create a tool to ensure the latest technological and innovative information including projects and their statuses, within the industry is gathered and regularly shared internally.
- Event & Campaign Management: Plan and execute marketing campaigns for industry events and other key initiatives.
- Manage the production of branded merchandise and marketing collateral.
- Technical & Strategic Input: Provide recommendations on necessary software, tools, and equipment for efficient marketing operations.
- Set up the marketing department, including structuring processes, choosing platforms, and developing marketing strategies.
