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Digital Marketing Copywriter

2 months ago

Cape Town, Western Cape, South Africa Kendago Full time
Direct Response Copywriter Wanted

Kendago, a global premium digital advertising group, is seeking a skilled and creative copywriter to enhance promotional materials for leading direct-to-consumer (DTC) brands.

Responsibilities:
  • Collaborate with the Conversion Rate Optimization team to optimize sales funnels and create strategies to enhance customer Lifetime Value (LTV).
  • Conduct thorough research on target audience, product/brand, price points, offer, and buyer journey.
  • Manage tasks and deadlines efficiently, ensuring timely completion based on project deadlines.
  • Generate creative concepts and compelling hooks to captivate the target audience.
  • Proofread all written materials to ensure accuracy and quality.
  • Proficiently navigate project management tools, Google Docs & Sheets, and Slack for seamless collaboration.
Requirements:
  • Proven track record in crafting successful D2C funnel sales copy, including Video Sales Letters (VSLs).
  • Strong understanding of direct response/direct-to-consumer marketing principles, goals, and metrics.
  • Excellent English writing and grammar skills.
  • Detail-oriented and a multi-tasker, prioritizing tasks effectively and meeting deadlines with precision.

This is an exceptional opportunity to contribute to the success of prominent brands in the DR space and be a key player in the dynamic field of digital advertising.