Senior Marketing Copywriter

22 hours ago

Cape Town, Western Cape, South Africa Resourcery SA Full time

{"h1": "Consumer Marketing Copywriter", "p": "At Resourcery SA, we're seeking a skilled Consumer Marketing Copywriter to join our team. As a key member of our marketing team, you'll be responsible for creating engaging and persuasive content that connects with our target audience of 25+ consumers. Your focus will be on developing messaging that resonates emotionally, particularly for Food & Beverage brands, while supporting marketing campaigns aimed at building brand loyalty and customer engagement.", "ul": [{"li": "Craft compelling content for marketing campaigns, social media, websites, and other customer-facing platforms"}, {"li": "Develop consumer-centric copy that enhances brand identity, focusing on food & beverage brands targeting a 25+ audience"}, {"li": "Collaborate closely with the marketing team to create messaging that aligns with brand voice and customer engagement strategies"}, {"li": "Write content that connects emotionally with consumers, fostering loyalty and long-term relationships"}, {"li": "Utilize storytelling techniques to bring brands to life, focusing on consumer behavior, desires, and preferences"}, {"li": "Assist in creating marketing collateral for product launches, promotions, and events, ensuring messaging resonates with target audiences"}, {"li": "Stay updated with consumer trends in food, beverage, and lifestyle to keep messaging relevant and appealing"}], "h3": "Requirements", "ul": [{"li": "Bachelor's Degree or Diploma in Marketing, Communications, Journalism, or a related field"}, {"li": "Minimum 5 years of experience in consumer marketing, content creation, or copywriting with a focus on persuasive communication"}, {"li": "Strong ability to craft content that emotionally connects with consumers, especially within food & beverage industries"}, {"li": "Experience writing for audiences aged 25+, with a deep understanding of how to tap into consumer desires and motivations"}, {"li": "Excellent communication and collaboration skills to work effectively within cross-functional teams"}, {"li": "Passion for food, beverages, and hospitality brands"}, {"li": "Proficiency in English"}], "h3": "Benefits", "ul": [{"li": "Dynamic work environment fostering personal growth and development"}, {"li": "Opportunities to work on exciting projects with international brands"}, {"li": "Being part of a dynamic and dedicated team to excellence"}, {"li": "Exposure to disciplines beyond your own skill set"}, {"li": "Vibrant office space in Cape Town and a flexible work environment (hybrid work)"}, {"li": "Very competitive compensation package"}]}

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