Senior Marketing Copywriter
1 month ago
Resourcery SA is seeking a skilled Consumer Marketing Copywriter to join our team in Cape Town. As a key member of our marketing team, you will be responsible for creating engaging and persuasive content that connects with our target audience.
Key Responsibilities:- Crafting compelling content for marketing campaigns, social media, websites, and other customer-facing platforms.
- Developing consumer-centric copy that enhances brand identity, focusing on food & beverage brands targeting a 25+ audience.
- Collaborating closely with the marketing team to create messaging that aligns with brand voice and customer engagement strategies.
- Writing content that connects emotionally with consumers, fostering loyalty and long-term relationships.
- Utilizing storytelling techniques to bring brands to life, focusing on consumer behavior, desires, and preferences.
- Assisting in creating marketing collateral for product launches, promotions, and events, ensuring messaging resonates with target audiences.
- Staying updated with consumer trends in food, beverage, and lifestyle to keep messaging relevant and appealing.
- A Bachelor's Degree or Diploma in Marketing, Communications, Journalism, or a related field.
- Minimum 5 years of experience in consumer marketing, content creation, or copywriting with a focus on persuasive communication.
- Strong ability to craft content that emotionally connects with consumers, especially within food & beverage industries.
- Experience writing for audiences aged 25+, with a deep understanding of how to tap into consumer desires and motivations.
- Excellent communication and collaboration skills to work effectively within cross-functional teams.
- A passion for food, beverages, and hospitality brands.
- Proficiency in English.
- A dynamic work environment fostering personal growth and development.
- Opportunities to work on exciting projects with international brands.
- Being part of a dynamic and dedicated team to excellence.
- Exposure to disciplines beyond your own skill set.
- A vibrant office space in Cape Town and a flexible work environment (hybrid work).
- A very competitive compensation package.
We are an equal opportunity employer and encourage candidates from all backgrounds to apply. We will give preference to previously disadvantaged individuals.
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