Electronics Marketing Director

4 days ago


Cape Town, Western Cape, South Africa MBA-Exchange Full time

At takealot.com, we are seeking a highly skilled Category Marketing Manager: Electronics & Appliances to join our dynamic team in Cape Town. This role reports to the Head of Category Marketing & Partnerships and is responsible for developing and implementing effective marketing strategies for the Electronics & Appliances category.

This includes conducting market research and analysis to identify customer needs, preferences, and trends within the category. The successful candidate will have a proven track record of successfully managing marketing campaigns and initiatives, with a strong focus on driving customer engagement, adoption, brand awareness, GMV, and market share growth objectives.

  • Developing Marketing Strategies: Create and implement effective marketing plans to drive business growth and achieve company objectives.
  • Market Research and Analysis: Conduct thorough market research and analysis to identify customer needs, preferences, and trends within the category.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including Retail & Marketplace, Advertising, and Marketing, production and design, to ensure alignment of marketing strategies with business objectives and campaign calendar/roadmap.
  • Budget Management: Create and manage marketing budgets for the category, allocating resources effectively to maximize return on investment.
  • Integrated Marketing Campaigns: Plan and execute integrated marketing campaigns across various channels, including paid/performance, social media, CRM marketing, events, and brand & comms, ATL to reach the target audience and achieve growth objectives.

The ideal candidate will have a Bachelor's degree or equivalent qualification in business, marketing, or communication, with a minimum of 8-10 years of marketing and retail experience. A strong knowledge of marketing principles, techniques, and best practices, as well as excellent analytical skills and ability to translate data into actionable insights, is essential. Additionally, proficiency in marketing software and tools, including analytics platforms, CRM systems, email marketing platforms, and social media management tools, is required.



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