Category Manager: Electronics

4 days ago


Cape Town, Western Cape, South Africa MBA-Exchange Full time

We are looking for an Electronics Marketing Director who can develop and execute effective marketing strategies to drive business growth and achieve company objectives. As a key member of our team, you will be responsible for creating and managing marketing budgets, allocating resources effectively to maximize return on investment.

You will work closely with cross-functional teams, including Retail & Marketplace, Advertising, and Marketing, production and design, to ensure alignment of marketing strategies with business objectives and campaign calendar/roadmap. Your expertise in market research and analysis will help identify customer needs, preferences, and trends within the category.

  • Developing Marketing Plans: Create and implement effective marketing plans to drive business growth and achieve company objectives.
  • Market Research and Analysis: Conduct thorough market research and analysis to identify customer needs, preferences, and trends within the category.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure alignment of marketing strategies with business objectives and campaign calendar/roadmap.
  • Budget Management: Create and manage marketing budgets, allocating resources effectively to maximize return on investment.
  • Integrated Marketing Campaigns: Plan and execute integrated marketing campaigns across various channels to reach the target audience and achieve growth objectives.

The ideal candidate will have a strong understanding of marketing principles, techniques, and best practices, as well as excellent analytical skills and ability to translate data into actionable insights. Proficiency in marketing software and tools is also required.



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