Content Strategist for iGaming Brand

1 month ago


Cape Town, Western Cape, South Africa Initiate International Full time

We are seeking a talented Content Strategist to join our team at Initiate International in Cape Town. As a Content Strategist, you will play a key role in crafting compelling content that resonates with audiences and brings the brand to life.

About the Role

As a Content Strategist, you will be responsible for developing and executing content strategies that support marketing campaigns and drive engagement. This includes writing engaging copy for various channels, reviewing and refining content to ensure it meets brand standards, and helping maintain a consistent brand voice across all platforms.

Your key responsibilities will include:

  • Creating high-quality content that informs, excites, and captivates players
  • Reviewing and refining content to ensure accuracy and alignment with brand standards
  • Maintaining a consistent brand voice across all platforms
  • Assisting in creating and implementing content strategies that support marketing campaigns
  • Conducting basic research and applying SEO best practices to optimize content for visibility and engagement
Requirements

To be successful in this role, you will need:

  • 1+ year of experience in copywriting, ideally with some exposure to digital marketing or iGaming
  • Ability to adapt tone and style to different formats
  • Strong grammar and proofreading skills, with an eye for consistency and quality
  • Willingness to learn, grow, and collaborate with team members
  • Bonus: Basic understanding of SEO is a plus

This is an exciting opportunity to develop your writing skills in a supportive environment with a passionate team that values creativity, growth, and collaboration. You will work alongside seasoned copywriters in the iGaming industry and contribute to impactful projects, grow your portfolio, and learn from the best.

Estimated Salary: R250,000 - R300,000 per annum



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