Creative Content Strategist
1 month ago
We are seeking a skilled Senior Copywriter to join our team at Initiate International in Cape Town.
About the Role:
As a Senior Copywriter, you will play a key role in shaping our brand voice and developing high-quality content that resonates with our audience.
Your Key Responsibilities:
- Develop clear, persuasive, and engaging copy for various channels, including websites, social media, emails, blogs, and in-game promotions.
- Collaborate with marketing and creative teams to develop and execute content strategies that support campaign goals and engage players.
- Apply SEO best practices to enhance content visibility and monitor performance metrics to refine and optimize future content.
- Work with designers, developers, and product teams to bring creative concepts to life and ensure cohesive messaging across all touchpoints.
Requirements:
- 5+ years of copywriting experience, ideally in iGaming, tech, or entertainment industries.
- Familiarity with SEO principles and how to apply them to create content that ranks and engages.
- Meticulous attention to grammar, style, and tone, ensuring every piece of content is perfect before it goes live.
- Strong communication skills and a collaborative spirit to work effectively with cross-functional teams.
Compensation: We offer a competitive salary range of $80,000 - $120,000 per year, commensurate with experience.
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