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Creative Content Strategist

1 month ago

Cape Town, Western Cape, South Africa Initiate International Full time
Senior Copywriter Role at Initiate International

We are seeking a highly skilled Sr. Copywriter to join our team in Cape Town, driving innovative content strategies and crafting compelling narratives for the iGaming industry.

About the Job

The ideal candidate will possess 5+ years of copywriting experience, preferably in iGaming, tech, or entertainment sectors, with a strong grasp of SEO principles and the ability to adapt tone and format as needed.

A collaborative spirit and excellent communication skills are essential for effective cross-functional teamwork.

Key Responsibilities:
  • Create engaging, persuasive copy for various channels, including websites, social media, emails, blogs, and in-game promotions.
  • Collaborate with marketing and creative teams to develop and execute content strategies that support campaign goals and engage players.
  • Ensure all copy is polished, accurate, and on-brand, reviewing and refining content to maintain high standards.
  • Apply SEO best practices to enhance content visibility and monitor performance metrics to refine and optimize future content.
Benefits and Perks:

As a valued member of our team, you can expect:

  • A competitive salary of $70,000 - $90,000 per annum.
  • A dynamic, fast-paced work environment that fosters innovation and excellence.
  • A platform for growth and development, with opportunities to produce impactful work and make a real difference in the industry.