Sustainability and Brand Leader
3 days ago
Ad Talent is a destination management organisation dedicated to crafting innovative marketing strategies that inspire the world to explore.
We are seeking a visionary leader to shape the vision and lead the development and execution of innovative marketing strategies to position the destination as a premier sustainable choice.
You will build iconic brands that inspire local and global audiences through enhancement and oversight.
Pioneer digital transformation using AI, VR/AR, and data analytics to revolutionise destination marketing.
Drive visitor growth through targeted campaigns, fostering loyalty and unforgettable travel experiences.
Champion inclusivity by ensuring marketing strategies embrace diversity and universal access, making the destination welcoming for all travellers, including persons with disabilities.
Collaborate widely with communities, businesses, and global organisations to create campaigns that reflect the rich heritage and future aspirations.
Deliver results by unlocking creative revenue streams, enhancing market share, and achieving measurable growth in visitor numbers and engagement.
Key Requirements:A minimum of 10 years of progressive marketing experience, including 5+ years in senior leadership.
A background in tourism, destination marketing, or hospitality is highly desirable.
Expertise in building and monetising marketing strategies through partnerships and sponsorships is vital.
Strong storytelling and communication abilities are necessary.
A Bachelor's degree in Marketing, Business Administration, or a related field; an advanced degree is a plus.
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