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Strategic Marketing Leader

1 week ago


Cape Town, Western Cape, South Africa Engage Video Group Full time

We deliver a high-quality service, working closely with businesses and candidates alike, acting as a real "HR Business Partner", offering HR advisory and matching the "right" candidate with the "right" job.

Our company is a brand operated by Consultant4You LTD - A company based in Gibraltar.

We are assisting our client who is seeking a visionary Chief Marketing Officer to lead and scale their marketing efforts for their rapidly growing crypto casino. This fully remote role requires a data-driven leader with deep expertise in crypto, iGaming, and high-performance marketing strategies.

Key Responsibilities:

  • Develop & execute a cutting-edge marketing strategy to drive acquisition, retention, and brand growth.
  • Lead multi-channel campaigns across SEO, PPC, influencers, affiliates, and social media.
  • Leverage data & analytics to optimize marketing performance and customer lifetime value.
  • Expand partnerships with crypto communities, streamers, and key industry stakeholders.
  • Ensure compliance with gaming regulations and responsible gambling practices.

Requirements:

  • Proven experience as a CMO or senior marketing leader in crypto casinos, iGaming, or Web3.
  • Strong knowledge of crypto ecosystems, DeFi, and blockchain marketing.
  • Track record of scaling brands through performance marketing, viral growth, and community-driven strategies.
  • Expertise in affiliate marketing, KOLs, and retention tactics tailored to crypto gamblers.
  • Fluent in English; additional languages are a plus.

This Role Offers:

  • Fully remote work arrangement with flexible hours.
  • A competitive salary package.
  • The opportunity to be part of a fast-growing, innovative, and disruptive gaming company.