Strategic Media Planner

2 months ago

Sandton, South Africa Zenith Full time

About the Role

Zenith is seeking a talented Hybrid Strategist to join our team. As a key member of our team, you will be responsible for driving business growth through data-driven insights and creative problem-solving.

Key Responsibilities

  • Attend internal and external client status meetings to stay informed and aligned with business objectives.
  • Advise on strategic media direction to ensure optimal campaign performance.
  • Maintain the planning investment calendar to ensure seamless execution.
  • Brief the ATL & OOH planners on key insights and recommendations.
  • Produce media recommendations using data to inform strategic decisions.
  • Develop and implement annual media strategies to drive business growth.
  • Provide guidance and analysis on the best performing titles, channels, programs, and stations for optimal delivery.
  • Produce digital media schedules and brief digital media execution into Ad Operations.
  • Chase outstanding creative and ensure timely delivery.
  • Deliver proof of life and ensure the planner is updating the Mediatool environment.
  • Produce and deliver Post Campaign Reports with the ATL media planner.
  • Respond to Global Report Requirements.

Qualifications

  • Telmar Advanced
  • Excel Intermediate
  • Power Point Intermediate

Experience

  • At least 5 years of ATL media strategy and 3 years digital planning experience

Hard Skills

  • Effective project management
  • Numerically strong and analytically able
  • Strong communicator with effective interpersonal relationships across team and clients
  • Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook, and web-based applications.
  • The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
  • English fluency and language skills for effective business writing
  • Strong presentation skills
  • Solid data interpretation and analytics skills
  • Ability to exercise strategic principles and structured thinking to tackle business development projects assigned by client
  • Ability to select appropriate frameworks, tools, and approaches to use in solving client problems
  • Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills

  • Open to constructive feedback and challenges accordingly.
  • Effective at building relationships and working as a team
  • Shows leadership and decision-making ability
  • Manages change well – adapts and remains flexible to business priorities
  • Ability to collaborate without ego as well as work effectively independently
  • Willing to transfer skills and share knowledge openly
  • Ability to self-start and self-manage.

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