Strategic Media Planner
3 hours ago
The ATL Media Planner plays a critical role in driving business growth by leveraging data-driven insights and creative thinking. This individual is expected to be confident, present, and skilled in making meaningful impacts on the business.
Key Responsibilities:
- Develop and execute TV, radio, and print plans that meet client objectives
- Collaborate with the outdoor planner to create effective OOH plans
- Produce reach curves and optimization analyses to inform strategic decisions
- Provide guidance on the best-performing titles, channels, programs, and stations for optimal delivery
- Obtain media schedule approvals from clients
- Chase outstanding creative and compile Proof of Life documents
- Attend internal and external client status meetings
- Manage the CE's and PO process, ensuring accurate tracking and monitoring with the buyers
- Produce and deliver Post Campaign Reports
- Respond to Global Report Requirements
Requirements:
The ideal candidate will possess:
- Telmar Advanced skills
- Excel Intermediate skills
- Power Point Intermediate skills
- At least 5 years of ATL media planning experience
Additional Information:
This role demands:
- Effective project management skills
- Numerical strength and analytical ability
- Strong communication and interpersonal skills
- Advanced IT skills, including Microsoft Word, Power Point, Excel, Outlook, and web-based applications
- The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view
- English fluency and language skills for effective business writing
- Strong presentation skills
- Solid data interpretation and analytics skills
- Ability to exercise strategic principles and structured thinking to tackle business development projects
The successful candidate will be:
- Open to constructive feedback and challenges
- Effective at building relationships and working as a team
- Shows leadership and decision-making ability
- Manages change well and remains flexible to business priorities
- Ability to collaborate without ego and work effectively independently
- Will to transfer skills and share knowledge openly
- Ability to self-start and self-manage
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