Strategic Media Planner

2 months ago

Sandton, South Africa Zenith Full time
Job Description

Job Title: Hybrid Strategist

Job Summary: We are seeking a highly skilled Hybrid Strategist to join our team at Zenith. As a Hybrid Strategist, you will be responsible for developing and executing strategic media plans that drive business results.

Key Responsibilities:

  • Attend internal and external client status meetings to stay informed about client needs and goals.
  • Advise on strategic media direction to ensure alignment with client objectives.
  • Maintain the planning investment calendar to ensure timely and effective media planning.
  • Brief the ATL & OOH planners on media strategy and direction.
  • Produce media recommendations using data and insights to drive business results.
  • Produce one annual media strategy to guide media planning and execution.
  • Produce reach curves and optimization analyses to inform media planning decisions.
  • Provide guidance and analysis on the best performing titles, channels, programs, and stations for optimal delivery.
  • Produce digital media schedules and brief digital media execution into Ad Operations using Power Hub.
  • Chase outstanding creative and deliver proof of life to ensure timely and effective media execution.
  • Ensure the planner is updating the Mediatool environment to ensure accurate and up-to-date media planning information.
  • Produce and deliver Post Campaign Reports with the ATL media planner to inform future media planning decisions.
  • Respond to Global Report Requirements to ensure timely and effective reporting.

Qualifications:

  • Telmar Advanced
  • Excel Intermediate
  • Power Point Intermediate

Experience:

  • At least 5 years of ATL media strategy and 3 years digital planning experience

Hard Skills:

  • Able to effectively project manage
  • Numerically strong and analytically able
  • Strong communicator with effective interpersonal relationships across team and clients
  • Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook, and web-based applications.
  • The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
  • English fluency and language skills for effective business writing
  • Strong presentation skills
  • Solid data interpretation and analytics skills
  • Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
  • Be able to select appropriate frameworks, tools, and approaches to use in solving client problems
  • Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills:

  • Is open to constructive feedback and challenges accordingly.
  • Is effective at building relationships and working as a team
  • Shows leadership and decision-making ability
  • Manages change well – adapts and remains flexible to business priorities
  • Ability to collaborate without ego as well as work effectively independently
  • Is willing to transfer skills and share knowledge openly
  • Ability to self-start and self-manage.

Language: English

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