Atl Media Planner

6 months ago

Sandton, South Africa Starcom Full time

**Company Description** Who we are**:
**We are the human experience company**

**We create experiences people love and actions brands need**.

When we combine our deep understanding of people with our unmatched expertise in media, magic happens : experiences get invited in, not filtered out.

Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic.

**Our Philosophy on Planning**

Planners are the backbone of our operations and implement the detail behind our strategies.
- Our clients relay on us to provide well thought-out media schedules that bring the strategic direction to life and work closely with the strategic team
- Our planners know how to calculate reach, set costs, volume-metrics and KPI targets.
- Planners track budgets, raise CE’s, produce and update media schedules.
- Planners need to be able to run reach curves and calculate GRP’s and CPT’s / CPM’s.
- Our planners work closely with our media partners, ensuring that the correct rates, audience measures and timings are executed.
- Campaign managers need to ensure that their Telmar training is up to date on TV, Radio and Print Planning tools.
- Our clients and teams need to be kept up to date with the progress of all campaigns, so our planners need to be 100% on top of their portfolios and ensure that status sheets and progress reports to kept up to date and covered in regular status meetings.
- Planners at Starcom need to ensure performance reports are delivered on time.
- Our clients expect value at every corner, so our planners need to remain hungry to negotiate value for every client in every opportunity.
- Our Media Investment team rely on our planners to keep an accurate record of media investments and forecasts through our media planning and budget management tool - Mediatool.
- Our planners are required to meticulously follow our internal Buying processes.
- We actively seek planning talent with the personality, ‘smarts’ and attitude to manage multiple work streams and multiple stakeholders.
- Starcom wants you to grow and thrive in an environment that demands strategic excellence.
- In return, we provide a culture where everyone’s opinions count, where your ideas and inputs are valued and where you are given the autonomy to push yourself as far as your ambition leads you.
- Every person on our team is asked to chip in on birthday reminders, organizing social events and keeping an eye out on content opportunities for our social media pages.

**Job Description** The Job Description**:
The ATL Media Planner is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders - Starcom Planners are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage.

Some working outside the standard working hours may be necessary.

**Daily Activities**:

- Produce TV, radio and print plans
- Chat the outdoor planner for OOH plans
- Produce reach curves and optimization analyses for strategic input
- Provide guidance and analysis on the best performing titles, channels, programs and stations for optimal delivery.
- Obtaining Media Schedule approvals from clients
- Chase outstanding creative
compiling and delivering Proof of Life documents.
- Attend internal and external client status meetings
- Managing the CE’s and PO process and ensuring this accurately tracked and monitored with the buyers.
- Produce and deliver Post Campaign Reports
- Respond to Global Report Requirements
- Maintain a good relationship and understanding of media owner platforms

**Qualifications**

**Qualifications**:

- Telmar Advanced
- Excel Intermediate
- Power Point Intermediate

**Experience**:

- At least 5 years of ATL media planning

**Additional Information** Hard Skills**:

- Able to effectively project manage
- Numerically strong and analytically able
- Strong communicator with effective interpersonal relationships across team and clients
- The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
- English fluency and language skills for effective business writing
- Strong presentation skills
- Solid data interpretation and analytics skills
- Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
- Be able to select appropriate frameworks, tools and approaches to use in solving client problems
- Develop strategies that interpret cultural and social trends as well as data relev

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