Strategic Media Planner
2 weeks ago
Job Description
In this role at Zenith, you will be responsible for driving business growth through data-driven insights and strategic media planning.
This position demands a high level of confidence, presence, and analytical skills to make a meaningful impact on the business.
You will work closely with the team to develop and implement strategic media plans that meet the client's business objectives.
Some key responsibilities include:
- Attending internal and external client status meetings
- Advising on strategic media direction
- Maintaining the planning investment calendar
- Briefing the ATL & OOH planners when required
- Producing media recommendations using data
- Producing one annual media strategy
- Providing guidance and analysis on the best performing titles, channels, programs, and stations for optimal delivery
- Producing digital media schedules
- Briefing digital media execution into Ad Operations, using Power Hub
- Chasing outstanding creative
- Delivering proof of life
- Ensuring the planner is updating the Mediatool environment
- Producing and delivering Post Campaign Reports with the ATL media planner
- Responding to Global Report Requirements
Qualifications:
- Telmar Advanced
- Excel Intermediate
- Power Point Intermediate
Experience:
- At least 5 years of ATL media strategy and 3 years digital planning experience
Hard Skills:
- Able to effectively project manage
- Numerically strong and analytically able
- Strong communicator with effective interpersonal relationships across team and clients
- Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook, and web-based applications
- The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view
- English fluency and language skills for effective business writing
- Strong presentation skills
- Solid data interpretation and analytics skills
- Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
- Be able to select appropriate frameworks, tools, and approaches to use in solving client problems
- Develop strategies that interpret cultural and social trends as well as data relevant to client business
Soft Skills:
- Is open to constructive feedback and challenges accordingly
- Is effective at building relationships and working as a team
- Shows leadership and decision-making ability
- Manages change well – adapts and remains flexible to business priorities
- Ability to collaborate without ego as well as work effectively independently
- Is willing to transfer skills and share knowledge openly
- Ability to self-start and self-manage
Key Requirements:
This role is ideal for individuals with a strong background in media planning, data analysis, and strategic thinking. If you are a motivated and results-driven professional looking to take your career to the next level, we encourage you to apply.
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