CRM and Marketing Expert

1 week ago


Johannesburg, Gauteng, South Africa Telebest Full time
Job Title: CRM & Marketing Specialist

At Telebest, we are seeking a highly skilled CRM & Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for designing, executing, and monitoring direct marketing promotions, campaigns, and interventions.

Key Responsibilities:
  • Design and execute direct marketing promotions, campaigns, and interventions to drive customer engagement and loyalty.
  • Monitor data quality, segmenting, marketing activities, and assessment to ensure optimal campaign performance.
  • Communicate with corporate CRM regarding activities, planning, updating, and coordinating to ensure seamless execution.
  • Maintain the Loyalty Club by executing acquisition strategies to grow the base, remarketing strategies to activate the base, and implementing an Always On maintenance strategy.
  • Attend to club requests, complaints, and queries and monitor resolution within agreed timelines.
  • Plan and implement CRM campaigns and communication initiatives to engage customers and drive loyalty.
  • Track performance of CRM campaigns and draw up performance reports to inform future marketing strategies.
  • Draft all relevant corporate and guest communication to ensure consistency and professionalism.
  • Implement a communications process to keep track of all communication and ensure timely follow-up.
Requirements:
  • Sound knowledge of Loyalty Programmes and principles of Direct Marketing.
  • Database management and mining skills to execute accurate reporting on database.
  • Desirable: Marketing Diploma, 8 years plus Marketing experience in CRM (as a specialisation).
  • Technical Skills: SAS or any CRM Campaign Dissemination Tool, Contact Lab, Touchbase Pro, Strong Excel Skills & Data Mining & Analysis.
Key Skills and Competencies:
  • Computer literacy including MS Word, PowerPoint, and Excel, Outlook.
  • Ability to communicate and liaise with internal and external customers.
  • Good interpersonal skills.
  • Ability to work under pressure.
  • Excellent writing skills.
  • Customer-focused.
  • Attention to detail.
  • High work standards.
  • Time management.
  • Punctual.
  • Flexible.
  • Team player.
Person Profile:
  • Strong customer focus.
  • Self-motivated and disciplined.
  • Ability to work under pressure.
  • Ability to communicate at all levels.
  • Proven verbal, written, and telephonic skills.
  • Organised and methodical.
  • Team player.
  • High degree of flexibility.
  • Culturally aware.
  • Resilient and pro-active.

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