Trade Marketing Specialist

1 week ago


Johannesburg, Gauteng, South Africa Performer Recruitment and Consulting Full time
Job Title: Trade Marketing Representative

Performer Recruitment and Consulting is seeking a highly skilled Trade Marketing Representative to join our team. As a key member of our sales team, you will be responsible for developing and executing trade marketing strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Route to Market (RTM) Management: Develop and implement a national RTM strategy aligned with the company's Hybrid Model, collaborating with key stakeholders to tailor the plan for township-specific trade channels.
  • Brand & Trade Activation: Design and execute a robust trade activation strategy that aligns with brand objectives, implementing balanced push-and-pull strategies to ensure effective brand communication and strong customer partnerships at Points of Purchase (POC).
  • Channel Strategy & Business Planning: Partner with the Channel Manager to design and manage long-term strategic channel and business plans, leading KPI management and contributing to the development of a National Informal Trade Strategy.
  • Strategic Planning & Execution: Lead the strategic planning process to ensure the effective implementation of business strategies, managing key initiatives and working closely with cross-functional teams to drive success.
  • Regional Strategy Development: Assist in crafting regional strategic plans that align with the overarching RTC strategy, working with national and regional teams to develop tailored trade and brand plans specific to each region.
  • Customer Relationship Management (CRM): Develop and sustain a CRM framework that positions the company as the preferred trade partner, continuously refining CRM processes to optimize customer engagement and enhance cross-channel collaboration.
  • Commercial Planning for Channels: Create and document a comprehensive 360° commercial plan, ensuring alignment with all stakeholders, and manage the RTM plan through the ASP process.
  • Trade Analysis & Insights: Standardize and manage trade analysis and reporting processes, providing critical trade insights to inform national and regional business strategies.

Requirements:

  • Bachelor's degree in Business or Marketing
  • At least 5 years of FMCG experience, particularly in channel and trade strategy development
  • Strong understanding of the Route to Consumer (RTC) model
  • Proven track record in brand and trade activation

Skills & Competencies:

  • Proficiency in English (both written and spoken)
  • Advanced skills in MS Office, especially MS Excel
  • Strong business acumen, project management, and strategic thinking
  • High levels of professionalism, persuasive communication, and energy
  • Independent working style with a proactive approach to problem-solving
  • Commitment to delivering excellence in execution

Package & Remuneration: Market related, with benefits



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