CRM and Marketing Professional

2 months ago


Johannesburg, Gauteng, South Africa Telebest Full time
Job Title: CRM & Marketing Specialist

Telebest is seeking a highly skilled CRM & Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for designing, executing, and monitoring direct marketing promotions, campaigns, and interventions.

Key Responsibilities:
  • Develop and implement effective direct marketing strategies to engage with customers and drive loyalty.
  • Monitor and analyze data quality, segmenting, and marketing activities to optimize campaign performance.
  • Collaborate with corporate CRM to ensure seamless communication and coordination.
  • Maintain and grow the Loyalty Club by executing acquisition strategies, remarketing strategies, and implementing an Always On maintenance strategy.
  • Provide exceptional customer service by attending to club requests, complaints, and queries, and ensuring timely resolution.
  • Plan and execute CRM campaigns and communication initiatives to drive customer engagement and loyalty.
  • Track and analyze campaign performance, and provide regular reports to stakeholders.
  • Develop and maintain all relevant corporate and guest communication materials.
  • Implement a communication process to ensure seamless tracking of all communication.
Requirements:
  • Essential:
    • Sound knowledge of Loyalty Programmes and principles of Direct Marketing.
    • Database management and mining skills.
  • Desirable:
    • Marketing Diploma or equivalent.
    • 8+ years of marketing experience in CRM, with a specialization in direct marketing.
    • Technical skills in SAS, CRM Campaign Dissemination Tools, Contact Lab, Touchbase Pro, Excel, and Marketo.
Key Skills and Competencies:
  • Computer literacy, including MS Word, PowerPoint, and Excel, Outlook.
  • Excellent communication and interpersonal skills.
  • Ability to work under pressure and meet deadlines.
  • Strong customer focus, self-motivation, and discipline.
  • Proven verbal, written, and telephonic skills.
  • Organized and methodical approach to work.
  • Team player with a high degree of flexibility.


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