CRM and Marketing Professional
2 months ago
Telebest is seeking a highly skilled CRM & Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for designing, executing, and monitoring direct marketing promotions, campaigns, and interventions.
Key Responsibilities:- Develop and implement effective direct marketing strategies to engage with customers and drive loyalty.
- Monitor and analyze data quality, segmenting, and marketing activities to optimize campaign performance.
- Collaborate with corporate CRM to ensure seamless communication and coordination.
- Maintain and grow the Loyalty Club by executing acquisition strategies, remarketing strategies, and implementing an Always On maintenance strategy.
- Provide exceptional customer service by attending to club requests, complaints, and queries, and ensuring timely resolution.
- Plan and execute CRM campaigns and communication initiatives to drive customer engagement and loyalty.
- Track and analyze campaign performance, and provide regular reports to stakeholders.
- Develop and maintain all relevant corporate and guest communication materials.
- Implement a communication process to ensure seamless tracking of all communication.
- Essential:
- Sound knowledge of Loyalty Programmes and principles of Direct Marketing.
- Database management and mining skills.
- Desirable:
- Marketing Diploma or equivalent.
- 8+ years of marketing experience in CRM, with a specialization in direct marketing.
- Technical skills in SAS, CRM Campaign Dissemination Tools, Contact Lab, Touchbase Pro, Excel, and Marketo.
- Computer literacy, including MS Word, PowerPoint, and Excel, Outlook.
- Excellent communication and interpersonal skills.
- Ability to work under pressure and meet deadlines.
- Strong customer focus, self-motivation, and discipline.
- Proven verbal, written, and telephonic skills.
- Organized and methodical approach to work.
- Team player with a high degree of flexibility.
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