Digital Performance Strategist

1 week ago


Cape Town, Western Cape, South Africa dentsu Full time
Job Description

We are seeking a talented Digital Performance Specialist to join our team at Dentsu.

About the Role

This role is focused on implementing and executing Paid Social and Search campaigns, aligned with the agreed strategy, to maintain, develop, and exceed client performance targets.

Main Responsibilities:
  1. Develop and implement day-to-day campaign strategies through direct input and optimization.
  2. Liaise with vendors and third-party representatives to build relationships, stay up-to-date with new features, and leverage Meta and Google platforms effectively.
  3. Analyze performance reports to provide actionable insights and drive campaign objectives forward.
  4. Cultivate junior staff and interns by supervising projects and day-to-day activities, fostering growth and development.
  5. Deliver accurate client communication regarding performance and return on investment via campaign reporting and analysis.
  6. Maintain alignment with overall Digital recommendations in line with Dentsu performance and client objectives.
  7. Promote best practices and innovation in all Paid activities.
  8. Share knowledge of Dentsu Performance digital capabilities, communications, and services with the wider organization.
  9. Research solutions and make recommendations for digital innovation across relevant teams.
Mentorship
  • Mentor colleagues by building strong working relationships and providing support.
  • Uphold a positive working culture that reflects Dentsu's values.
  • Represent Dentsu Performance professionally and positively with both internal and external stakeholders.
Client Service
  • Manage day-to-day account relationships, financial health, and expectations.
  • Oversee deadline and project management.
  • Provide strategy guidance to drive business objectives.
  • Attend key client meetings and ensure monthly reporting and insights sessions take place.
Commercial and Service Ownership
  • Implement processes to deliver streamlined campaign performance and delivery with the team.
  • Manage overspend and underspend, tracking monthly across all clients.
  • Update budget trackers daily.


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