Programmatic Media Strategist
4 weeks ago
Transformative Experiences
At AKQA Performance, we harness the power of art and science to create innovative experiences that drive growth and future-proof organisations. Our team of experts designs every touchpoint along the customer journey with unmatched native ability to define, find, connect, and inspire audiences across all brand interactions.
Clear Insights and Compelling Responses
Our Programmatic Specialists are passionate about developing clear and compelling responses to briefs by leveraging their industry insight and expertise in paid media. They work in a meritocratic culture, surrounded by some of the brightest minds in their fields, and have the opportunity to learn and grow within a creative and technically-advanced team.
Role Requirements
- Maintain accurate and timely output and delivery.
- Help to strengthen the profile of the Media team and drive team progression.
- Analyse data to provide insights and recommendations.
- Proactively seek out testing and tactical opportunities to recommend to clients.
- Deliver remarkable client service to become a go-to Programmatic Specialist in media and an agency partner.
- Deliver strategic opportunities to strategy teams and clients based on analysis coupled with keen marketing intelligence.
Qualities and Characteristics
Individuals applying for this role must be able to provide clear evidence of campaign planning, implementation, management, and optimisation.
- Strong attention to detail and technical know-how.
- Demonstrable experience in a hands-on role in media with expertise in campaign management, data analysis, web analytics, digital marketing performance metrics, and marketing intelligence.
- Demonstrable experience in account and campaign design, setting up analytics, and analysing performance.
- Proof of certifications/training in media are advantageous.
- Work with key stakeholders to align business goals with marketing objectives, focusing on a strategic approach to media.
- Analyse toolsets and provide recommendations.
- Advanced MS Office Suite skills (especially Excel) and Google product suite.
- Demonstrable experience with Google Data Studio (or similar).
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