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Senior Media Strategist

2 months ago

Johannesburg, Gauteng, South Africa HAVAS MEDIA SOUTH AFRICA (PTY) LTD Full time

Job Summary

We are seeking a highly skilled Senior Media Strategist to join our team at HAVAS MEDIA SOUTH AFRICA (PTY) LTD. As a Senior Media Strategist, you will be responsible for building Media Experience (Mx) for client portfolios on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy).

Key Responsibilities

  • Be responsible for building Media Experience (Mx) for client portfolios on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy)
  • Champion Mx activation (Connection, Context, Content) on your channel by selecting Partners, using the relevant decision frameworks (MRP, MDM) to define placements and manage campaign flighting
  • Work with the Audience Architect to activate right audience on your channel(s) and with the Mx Creative lead to materialize the suggested ideas
  • Ensure the Mx plan structure and delivery by using data visualization tools
  • Negotiate with relevant Media Partners on specific channel
  • Supervise the smooth running of campaigns respecting deadlines
  • Ensure client satisfaction on the campaign delivery and performance
  • Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives
  • May contribute to cross media operations while leading on your channel expertise, alongside with the Media Development Director
  • May instruct digital media buying
  • Manage a team of channel experts and work in conjunction with (programmatic) trading team

Requirements

  • 8+ years in media planning
  • Media Agency, Trading desk
  • Master's degree in Business, Marketing, Advertising
  • Languages: English (Advanced)

Preferred Qualifications

  • Understanding the business
  • Taking initiative
  • Focusing on performance
  • Building collaborative relationships
  • Media planning and media buying
  • Mx champion (Connection, Context, Content)
  • Strong negotiation skills
  • Programmatic
  • Data processing & management
  • Marketing strategy

Technical Skills

  • Planning tools (i.e. Polaris Suite)
  • Operational performance management tools (Pilot, IOMT)
  • Business intelligence software (i.e. Tableau, Datorama, Power BI)
  • Advertising technologies (i.e.ad servers, ad platforms)

Contract Type :

Permanent

We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.