Programmatic Campaign Specialist

7 days ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
Job Title: Programmatic Campaign Specialist

We are seeking a highly skilled and experienced Programmatic Campaign Specialist to join our team at Ad Talent Africa. As a Programmatic Campaign Specialist, you will be responsible for implementing digital marketing campaigns, approving IOs and tracking campaigns, and assisting with strategic campaign development and implementation.

Key Responsibilities:

  • Implement digital marketing campaigns across various platforms
  • Approve IOs and track campaign performance
  • Assist with strategic campaign development and implementation
  • Optimize campaigns for improved performance
  • Ensure overall digital OOH campaign delivery
  • Monitor campaign performance and provide weekly performance reports
  • Manage DSP partnerships and build strong relationships with key partners
  • Upskill and educate internal teams on programmatic advertising
  • Position as a thought leader in the market within the programmatic space
  • Resolve technical issues in a timely manner

Requirements:

  • Ability to learn and upskill across different digital and digital OOH technologies
  • Programmatic experience is essential
  • Understanding of demand and supply within a programmatic landscape
  • Media planning experience, preferably within the online/digital space
  • Ad Ops and campaign implementation experience
  • Ability to build and manage key partner relationships
  • Data and insights analysis skills
  • Microsoft suite skills, with a focus on PowerPoint and Excel
  • Excellent attention to detail and communication skills

About Us:

Ad Talent Africa is a well-established outdoor business that values both professional development and a culture of fun. We are looking for a dynamic and technically-sound Programmatic Campaign Specialist with a passion for all things digital and media.



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