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Lead Generation Specialist

1 month ago


Cape Town, Western Cape, South Africa Somewhere Full time
About Somewhere

We are a digital, full-service innovation, branding, software, UX, and digital strategy agency committed to elevating brands to new heights. Our team brings over 50 years of combined experience working with both major brands and small businesses. We embrace the latest technologies, including web, video, IoT, mobile, AI, AR/VR, and all facets of design. Our focus on transparency, automation, and streamlined workflows empowers us to tackle the modern challenges many companies face in the digital landscape.

About the Job

We are seeking a motivated Lead Generation Specialist to join our dynamic team. This role will focus on creating compelling narratives around our service offerings and utilizing outbound techniques to generate interest and set up meetings with potential clients. The ideal candidate will be comfortable communicating with various roles within target companies and working within specific Ideal Customer Profile (ICP) parameters.

Key Responsibilities
  • Develop and refine narratives that effectively communicate the value of our services and solutions.
  • Utilize outbound techniques, including tools like Apollo and LinkedIn, to generate interest in our services.
  • Identify and engage potential leads within specific ICP parameters to maximize outreach effectiveness.
  • Communicate with various roles within target companies to understand their needs and present tailored solutions.
  • Schedule meetings for account executives with qualified leads to foster relationships and initiate discussions.
  • Work closely with the marketing and sales teams to align lead generation efforts with broader business goals.
  • Provide feedback and insights on lead generation strategies to enhance overall effectiveness.
  • Monitor and report on key metrics related to lead generation efforts, adjusting strategies as needed for optimal results.
Requirements
  • Proven experience in lead generation or a related role, with a strong understanding of outbound techniques.
  • Familiarity with digital marketing concepts and a passion for technology and branding.
  • Excellent communication and interpersonal skills, with the ability to engage effectively with diverse stakeholders.
  • Strong narrative development skills, capable of articulating complex ideas clearly and persuasively.
  • Proficiency in using lead generation tools such as Apollo, LinkedIn, and CRM software.
  • Basic understanding of marketing automation tools and analytics.
  • Self-motivated with a results-driven mindset and a willingness to learn and adapt.
  • Ability to work both independently and collaboratively within a team-oriented environment.