Digital Marketing Strategist

4 weeks ago


Johannesburg, Gauteng, South Africa Ad Talent Africa Full time
Job Title: Search and Web Specialist

We are seeking a highly skilled Search and Web Specialist to join our team at Ad Talent Africa. The successful candidate will be responsible for implementing, managing, and providing strategic direction for our clients' web properties.

Key Responsibilities:

  • Optimize web properties to improve search engine rankings and drive qualified traffic to our clients' websites.
  • Develop and implement digital brand strategies to meet our clients' business objectives.
  • Collaborate with internal and external cross-functional teams to deliver strategic and client service excellence.
  • Provide data-driven insights and recommendations to our clients to drive business growth.
  • Stay up-to-date with the latest digital trends and best practices to ensure our clients' web properties remain competitive.

Requirements:

  • Minimum of 5 years of experience in a strategic marketing function, preferably in a digital agency.
  • Qualification in Marketing or certification in Digital Marketing.
  • Excellent understanding of search and digital marketing, including paid media strategy, buying, and reporting.
  • Strong project management skills, including project planning, time, and budget management.
  • Excellent customer service and relationship-building skills.
  • Analytics and reporting experience, including Google Analytics and Google Search Console.

Competencies:

  • Digital native with a customer-centric approach.
  • Excellent written, verbal, and presentation skills.
  • Understanding of SEO and its role in the overall marketing mix.
  • Data-driven and strategically minded with an agile approach.
  • Able to extrapolate insights through data analysis and develop innovative digital solutions.
  • Up-to-date knowledge of digital trends, both locally and internationally.


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