Head of Brand Strategy and Development

2 months ago

Cape Town, Western Cape, South Africa Ad Talent Full time

About This Role

Ad Talent is seeking a seasoned Head of Brand Strategy and Development to lead our brand and marketing efforts. As a key member of our team, you will be responsible for developing and executing global brand strategies for our target markets.

Key Responsibilities

  • Develop and execute global brand strategies for target markets.
  • Align brand strategy with the customer journey for a consistent experience.
  • Adapt brand positioning for digital channels and product appeal.
  • Create go-to-market strategies tailored to new markets and customer segments.
  • Develop product marketing strategies for different customer journey stages.
  • Communicate product value propositions effectively across markets.
  • Lead digital marketing campaigns to engage customers.
  • Stay updated on product marketing trends to lead the market.
  • Oversee marketing campaigns to maximize visibility in expansion regions.
  • Collaborate with teams to address customer pain points in campaigns.
  • Lead digital and promotional campaigns for specific products.
  • Develop and manage product-related digital content to inform customers.
  • Lead the marketing team in understanding market-specific strategies.
  • Foster a customer-centric and product-focused culture within the team.
  • Promote digital expertise and create a positive, high-performance work environment.
  • Identify growth opportunities, encourage continuous learning, and ensure workforce planning.
  • Present insights and recommendations based on data.
  • Lead market research and implement tracking systems for marketing performance.
  • Monitor and analyze customer journey metrics and digital channel ROI.
  • Manage budgets for marketing activities, product campaigns, and digital strategies.
  • Implement governance and compliance policies to manage risk and ensure cost control.
  • Build strong relationships with stakeholders to meet business and marketing goals.
  • Collaborate with internal and external teams to align marketing with expansion and customer needs.
  • Partner with product and digital teams to optimize strategies and improve the customer journey.
  • Develop and execute a comprehensive brand strategy, guidelines, and market-specific branding.
  • Analyze customer journey mapping, customer experience enhancement, and focus on customer satisfaction.
  • Develop and execute digital marketing strategies, including social media, and online content marketing.

Requirements

  • Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field.
  • 8 years' Progressive experience in marketing roles within financial/fintech industry.
  • 5 years' strong leadership and team management experience, including leading and developing high-performing marketing teams.
  • 5 years' proven experience in market expansion strategies, including entering new regions and international markets.
  • In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
  • Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
  • Proficiency in budget planning and allocation, ensuring efficient resource utilisation.
  • Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support.
  • Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies.
  • Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders.

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