Head of Global Brand Strategy
1 day ago
We are seeking a Head of Global Brand Strategy to lead our brand marketing efforts in the fintech industry. As a key member of our team, you will develop and execute global brand strategies for target markets, aligning with our customer journey for a consistent experience.
Your expertise in developing go-to-market strategies, product positioning, and product marketing campaigns will be instrumental in engaging customers and driving business growth. We are seeking an experienced professional with 8 years' progressive experience in marketing roles within the financial/fintech industry, with 5 years' strong leadership and team management experience.
Key Responsibilities:
- Develop and execute global brand strategies for target markets.
- Align brand strategy with the customer journey for a consistent experience.
- Adapt brand positioning for digital channels and product appeal.
- Oversee marketing campaigns to maximize visibility in expansion regions.
- Collaborate with teams to address customer pain points in campaigns.
- Lead digital and promotional campaigns for specific products.
The estimated salary for this role is $125,000 per annum.
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Head of Brand Strategy
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Director of Brand Strategy
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Global Brand Strategist
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