Director of Brand and Product Development

1 month ago

Cape Town, Western Cape, South Africa Deka Minas (Pty) Ltd Full time

**Job Summary**

We are seeking an experienced Director of Brand and Product Development to join Deka Minas (Pty) Ltd. This is a senior leadership role that requires a strong strategic thinker with a proven track record of developing and executing brand and product strategies that drive growth and market differentiation.

**Responsibilities**

  • Lead the development and execution of the company's brand vision, positioning, and messaging across all channels and customer touchpoints.
  • Create and maintain a cohesive and compelling brand identity that resonates with target audiences and differentiates us in the marketplace.
  • Develop and implement integrated marketing strategies to strengthen brand awareness, customer loyalty, and brand equity.
  • Collaborate with cross-functional teams (including marketing, sales, and customer service) to ensure the brand vision is reflected consistently across every aspect of the customer journey.

**Product Strategy & Innovation**

  • Define the product roadmap and vision in alignment with customer needs, market opportunities, and the company's overall business objectives.
  • Drive the innovation and development of new products from ideation through to launch, working closely with design, engineering, and other teams to bring products to market.
  • Oversee product lifecycle management, including the optimization of existing products and the introduction of new features or variations to meet customer demands.
  • Conduct market research, competitive analysis, and gather customer insights to inform product strategy and decision-making.

**Leadership & Collaboration**

  • Lead, mentor, and inspire a high-performing team of brand and product managers, designers, and marketers.
  • Foster a culture of collaboration and innovation, working closely with teams across marketing, sales, operations, and technology to drive success.
  • Build strong relationships with key stakeholders, including senior executives, to communicate brand and product strategies and ensure alignment with broader company goals.

**Performance & Metrics**

  • Set clear KPIs to measure the effectiveness of brand and product initiatives and report on performance regularly to senior leadership.
  • Analyze market trends, product performance, and brand health metrics to continuously optimize strategies.
  • Ensure alignment between brand and product metrics to achieve business growth and profitability.

**Requirements**

  • Experience: 10+ years of experience in brand management, product management, or a related field, with at least 5 years in a senior leadership role. Experience in the industry is a plus.
  • Strategic Vision: Proven track record of developing and executing brand and product strategies that drive growth and market differentiation.
  • Leadership Skills: Strong leadership capabilities with experience managing cross-functional teams and influencing key stakeholders.
  • Creative & Analytical: A blend of creativity and analytical thinking to balance innovative brand development with data-driven product strategy.
  • Excellent Communication: Outstanding verbal and written communication skills, with the ability to craft clear and compelling brand narratives and product stories.
  • Customer-Centric: A deep understanding of customer needs, behaviors, and trends, with the ability to translate this into actionable brand and product strategies.
  • Education: A degree in Marketing, Business Administration, Product Management, or a related field (MBA or advanced degree preferred).

Salary: R1,200,000 - R1,800,000 per annum, depending on experience.

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