Social Media Video Content Strategist
4 weeks ago
Welcome to Keen, where art meets science. We're a dynamic team of digital marketing experts, creative thinkers, and customer experience specialists driving growth for our global clientele. Our vision is to have best-in-class leaders and a culture of delivering excellence globally.
If you're passionate about advancing your career, embracing challenges, and redefining what's possible in the digital realm, you might be the perfect fit for our team. We're seeking an experienced Social Video Editor to spearhead the creation of compelling video content that drives significant sales and revenue growth.
Key Responsibilities:- Develop video content that resonates with target audiences and drives measurable sales growth, with a strong focus on user-generated content (UGC) and paid social media ads.
- Analyze raw UGC, influencer videos, and other social content to identify the best clips, hooks, and moments to feature in ads, ensuring the most impactful content is used.
- Develop detailed creative briefs to guide the production of high-performing video ads and static content.
- Research and identify high-performing trends, creative frameworks, and successful content strategies to inspire and create scalable social ad campaigns.
- Use performance data and insights from winning creatives to refine and evolve content, ensuring continuous improvement and effectiveness across all platforms.
- Collaborate with the client's Art Director and the broader creative team to align visual content with brand strategy and campaign objectives.
- Stay ahead of the latest social media trends, particularly within health and wellness, consumer packaged goods (CPG), and e-commerce sectors, to ensure our content stays relevant and effective.
Requirements
- 5+ years of experience in video and creative production, with a proven track record of producing video and UGC content that drives sales through social media channels.
- Strong portfolio showcasing experience in developing high-impact UGC, video content, and static ads, including examples with captions, text overlays, and winning clips used in successful campaigns.
- Expertise in Adobe Design Suite (InDesign, Illustrator, Photoshop, Premiere), Figma, Capcut, and familiarity with project management tools like Asana or Basecamp.
- Deep understanding of social media platforms, particularly Meta, TikTok, and Instagram, and the ability to apply best practices to maximize ad performance.
- You've created ads for brands that then were used in ads on Facebook, Instagram, and/or TikTok and understand what will get attention from prospective customers and lead to conversion.
- Background in health and wellness, consumer packaged goods (CPG), or e-commerce, with a strong understanding of how to create content that drives engagement and revenue is a plus.
Benefits
Hybrid remote/in-office
- Birthday off
- Professional development & training opportunities
- & More being added
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