Social Media Content Manager
3 weeks ago
We are seeking a highly motivated Social Media Content & Marketing Manager to take charge of our brand's social media presence. The ideal candidate will be an expert in creating and managing organic content, driving engagement, running paid advertising campaigns, and delivering data-driven insights.
Key Responsibilities:
- Develop and publish consistent, engaging content across Facebook, Instagram, and LinkedIn, ensuring alignment with brand voice and strategy.
- Create, optimize, and track paid Facebook campaigns aimed at driving conversions and growing audience engagement.
- Design visually compelling content using Canva and Photoshop, including promotional assets, social posts, and advertisements.
- Actively interact with followers, manage inquiries, and foster relationships with our social media community.
- Track, analyze, and report key social media KPIs (clicks, impressions, conversions) using tools like Facebook Insights and Instagram Analytics, while providing actionable insights for strategy optimization.
- Stay updated on trends, competitors, and audience behavior to continually refine and innovate social media strategies.
- Work closely with cross-functional teams to ensure cohesive messaging and content alignment with broader marketing goals.
Requirements:
- 5+ years of social media management experience (with an emphasis on Facebook, Instagram, and LinkedIn).
- Facebook Ads Manager: Proven experience in creating, optimizing, and tracking paid campaigns.
- Community Engagement: Demonstrated experience managing large-scale social media interactions and fostering engagement.
- Data-Driven Approach: Strong understanding of audience targeting, retargeting, segmentation, and reporting on social media performance metrics.
- Design Tools: Proficient in Canva and Photoshop for creating on-brand visuals.
- English Proficiency: Fluent English speaker with an understanding of American cultural nuances (e.g., sarcasm, humor).
Bonus Proficiencies:
- Experience with TikTok, YouTube, and video editing tools.
- Familiarity with additional reporting tools and methods to extract deeper insights.
Education:
Bachelor's degree in Mass Communications, PR, Marketing, or a related field is preferred.
Please submit your updated resume in English, otherwise, your application may not be processed.
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