Digital Marketing Video Content Strategist

1 month ago


Cape Town, Western Cape, South Africa Keen Full time
Digital Marketing Video Content Strategist

We are seeking an experienced Social Video Editor to spearhead the creation of compelling video content that drives significant sales and revenue growth.

This position offers a unique opportunity to transform creative ideas into high-performing campaigns for consumer products and e-commerce brands.

Responsibilities:
  • Develop a strategic approach to create engaging video content that resonates with target audiences and drives measurable sales growth.
  • Analyze raw user-generated content, influencer videos, and other social content to identify the best clips, hooks, and moments to feature in ads.
  • Create detailed creative briefs to guide the production of high-performing video ads and static content.
  • Innovate and research high-performing trends, creative frameworks, and successful content strategies to inspire scalable social ad campaigns.
  • Routine performance analysis to refine and evolve content, ensuring continuous improvement and effectiveness across all platforms.
  • Utilize existing templates and frameworks to create efficient, high-volume ad production while maintaining a high standard of creativity and innovation.
  • Closely collaborate with the client's Art Director and the broader creative team to align visual content with brand strategy and campaign objectives.

Requirements include 5+ years of experience in video and creative production, a strong portfolio showcasing high-impact UGC and video content, expertise in Adobe Design Suite and Figma, and deep understanding of social media platforms.

A background in health and wellness, consumer packaged goods (CPG), or e-commerce is a plus. The ideal candidate has created ads for brands used in Facebook, Instagram, and TikTok ads and understands what drives engagement and conversion.

Benefits
  • Birthday off
  • Professional development & training opportunities
  • & More being added

The salary range for this position is estimated at $80,000-$110,000 per annum based on industry standards and comparable roles.



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