Digital Media Strategist

4 weeks ago

Midrand, Gauteng, South Africa Colgate-Palmolive Company Full time

About the Role

This position is responsible for developing and driving the media and digital strategy for the South Africa Hub with the support and teamwork of the AED Division IBE and Brand Teams.

Key Responsibilities

  • Oversee the creative, media and digital strategy for the company to drive Brand Connected Experiences, Creative Excellence and data-driven performance.
  • Drive global digital and media strategies into the Hub to grow digital transformation and demand generation mindset.
  • Drive strong collaboration with Division IBE and Brand.
  • Co-design with the Brand leads how to grow mental availability across brands through digital & traditional media.
  • Manage the delivery across holistic search, websites, social media, programmatic media, CCX, Retail Media/Digital Commerce and Creative Excellence.
  • Regularly measure, analyze, and report performance of all digital marketing campaigns, and against goals (ROI and KPIs).
  • Track and manage related budgets, including opportunities to optimize/maximize ATL investments in paid/owned/earned media given synergies with offline activation and traditional media.
  • Regularly identify trends and insights through credible third-party sources, sharing this with key team members to ensure broad proficiency development.
  • Explore and discuss alternative approaches for campaigns with the agency, with particular focus on influencer marketing/KOLs.
  • Manage the local agencies effectively at keeping financials in control, scope of work and interpersonal capabilities in place.
  • Seek efficiencies in agency relationship and be in close contact with Division and Red Fuse.

Requirements

  • Bachelor's degree with Business Administration or relevant field; MBA preferable.
  • 5+ years of media and digital experience.
  • 5+ years' experience in Marketing, with a strong track record in brand management.

About Colgate-Palmolive Company

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name.

Our Commitment to Diversity, Equity & Inclusion

Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

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