Digital Marketing Strategist

1 week ago

Midrand, Gauteng, South Africa Decision Inc Full time
Job Title: Marketing Specialist

We are seeking a highly skilled Marketing Specialist to join our team at Decision Inc. This individual will be responsible for developing and executing integrated marketing campaigns across various channels, including social media, email, paid media, and events, to drive demand and generate high-quality leads.

Key Responsibilities:
  • Develop and implement multi-channel marketing strategies to reach target audiences and drive engagement.
  • Lead market research and analysis to identify potential high-value target audiences, industries, and competitors.
  • Collaborate with sales, customer success, and technical teams to create and distribute tailored sales enablement tools and marketing collateral.
  • Own the SEO and SEM strategy to drive organic and paid traffic, improve lead quality, and optimize the customer journey through conversion rate optimization techniques.
  • Track, analyze, and report on the effectiveness of marketing initiatives, using data-driven insights to refine strategies and ensure continuous improvement in lead generation, pipeline growth, and conversion.
Requirements:
  • A minimum of 5+ years of experience in B2B demand generation, lead conversion, and campaign management with proven success in driving revenue through SEO, SEM, and digital marketing strategies.
  • Proven expertise in Account-Based Marketing (ABM), with the ability to craft personalized marketing approaches for key accounts, driving engagement and influencing revenue outcomes.
  • Hands-on experience in SEO, including on-site and off-site optimization, keyword research, and content development to drive organic traffic and improve search rankings.
  • In-depth experience with marketing automation tools such as HubSpot, Marketo, or ClickDimensions is essential to execute and automate multi-channel campaigns that integrate SEO and SEM tactics.
  • Superb written and verbal communication skills, with the ability to create compelling, SEO-optimized content that resonates with B2B decision-makers and influences buying decisions.
  • Extensive understanding of multi-channel B2B marketing, including email marketing, ABM, content marketing, SEO, and social media, with a proven track record of developing successful, data-driven campaigns.
What We Offer:

As a Marketing Specialist at Decision Inc., you will have the opportunity to work with a global digital partner that enables businesses to reinvent themselves to realize their full potential. Our teams have engaged with more than 400 clients globally over the past 15 years, providing them with the expertise to build, operate, and optimize their digital businesses.

We achieve this by leveraging the world's best technology to drive our clients' business ambitions forward into tomorrow's reality. These technologies include but are not limited to: Microsoft, SAP, Qlik, Snowflake, Alteryx, Automation Anywhere, and Workday Adaptive Insights.

Our success is ultimately driven by our entrepreneurial culture, industry exposure, and the passion of our people. We have three key cross-functional teams: Functional and Specialist Consulting, Development, and Engineering teams. Based in four global offices, our exceptional consultants focus on delivering value to clients by keeping them at the centre of our service delivery.

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