Digital Marketing Strategist
3 weeks ago
About the Job
Dante Personnel is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive digital marketing plans that align with our business objectives and brand strategy.
Key Responsibilities
- Manage and optimize company's website and social media profiles for the South African market
- Create engaging content for various digital platforms to attract and retain customers
- Analyse market trends and customer insights to identify opportunities for growth
- Collaborate with cross-functional teams to ensure consistent brand messaging
- Monitor and report on the performance of digital marketing campaigns, utilizing analytics to inform future strategies
- Conduct market research, understand the campaign target audience, and identify marketing and growth opportunities
- Measure and analyse campaigns success using data and analytics tools
- Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement)
- Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly
Requirements
- Bachelors degree in marketing, communications, or a related field
- Proven experience in digital marketing, preferably in the technology or geospatial sectors
- Strong understanding of digital marketing channels and tools
- Excellent communication and writing skills
- Analytical mindset with experience in using data to drive marketing decisions
- Quick thinking, innovative, and a self-starter attitude
- Knowledge of content management tools like Sales Force, Eloqua, Mail Chimp, Meta for Business, LinkedIn Business Manager, etc.
About Us
Dante Personnel is a leading recruitment agency in South Africa. We are passionate about helping businesses find the best talent and candidates find their dream jobs.
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