Digital Marketing Strategist

3 weeks ago


Midrand, Gauteng, South Africa Dante Personnel Full time

About the Job

Dante Personnel is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive digital marketing plans that align with our business objectives and brand strategy.

Key Responsibilities

  • Manage and optimize company's website and social media profiles for the South African market
  • Create engaging content for various digital platforms to attract and retain customers
  • Analyse market trends and customer insights to identify opportunities for growth
  • Collaborate with cross-functional teams to ensure consistent brand messaging
  • Monitor and report on the performance of digital marketing campaigns, utilizing analytics to inform future strategies
  • Conduct market research, understand the campaign target audience, and identify marketing and growth opportunities
  • Measure and analyse campaigns success using data and analytics tools
  • Understand how ad creative elements perform for each unique advertising goal (traffic, conversions, and engagement)
  • Track and analyse primary metrics, revenue and paid ad initiatives weekly and monthly

Requirements

  • Bachelors degree in marketing, communications, or a related field
  • Proven experience in digital marketing, preferably in the technology or geospatial sectors
  • Strong understanding of digital marketing channels and tools
  • Excellent communication and writing skills
  • Analytical mindset with experience in using data to drive marketing decisions
  • Quick thinking, innovative, and a self-starter attitude
  • Knowledge of content management tools like Sales Force, Eloqua, Mail Chimp, Meta for Business, LinkedIn Business Manager, etc.

About Us

Dante Personnel is a leading recruitment agency in South Africa. We are passionate about helping businesses find the best talent and candidates find their dream jobs.



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