Digital Marketing Manager Position

2 weeks ago


Cape Town, Western Cape, South Africa webfx Full time

Digital Marketing Manager



Job Summary

We are looking for a highly skilled Digital Marketing Manager to join our team in Cape Town. As a Digital Marketing Manager, you will be responsible for managing all aspects of SEO and PPC campaigns for clients in order to drive client growth and success.



Key Responsibilities


  • Manage all aspects of SEO and PPC campaigns for clients
  • Optimize client websites for search engines (on-page SEO)
  • Perform keyword research for both SEO and PPC campaigns
  • Analyze competitors' websites and online marketing initiatives
  • Create and manage paid search ad campaigns
  • Manage significant paid search budgets on top-tier search engines (Google & Bing)
  • Prepare monthly SEO campaign reports
  • Optimize web content for keywords related to customer products and services
  • Consult with clients about their business goals and propose solutions and strategies that meet their needs
  • Analyze and correct technical issues on the backend of websites
  • Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)


Requirements


  • Bachelor's degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or related field
  • At least 18 months of experience in at least two of the following: general knowledge of SEO/technical SEO/local SEO, general knowledge of Google Ads, knowledge and experience with social media ad management, general knowledge of Google Analytics, general knowledge in CRO
  • Excellent customer service skills
  • Capable of working concurrently on several projects
  • Excellent organizational skills and attention to detail


What We Offer


  • Competitive compensation package
  • Annual merit-based increases
  • Long-term stability and career growth opportunities
  • Opportunity to work with a rapidly growing company
  • Unrestricted access to proprietary software and tools
  • Merit-based promotional structure
  • Annual merit-based compensation increases
  • Opportunity to work in a dynamic and fast-paced environment


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