Digital Marketing Manager Position
2 months ago
Digital Marketing Manager
Job Summary
We are looking for a highly skilled Digital Marketing Manager to join our team in Cape Town. As a Digital Marketing Manager, you will be responsible for managing all aspects of SEO and PPC campaigns for clients in order to drive client growth and success.
Key Responsibilities
- Manage all aspects of SEO and PPC campaigns for clients
- Optimize client websites for search engines (on-page SEO)
- Perform keyword research for both SEO and PPC campaigns
- Analyze competitors' websites and online marketing initiatives
- Create and manage paid search ad campaigns
- Manage significant paid search budgets on top-tier search engines (Google & Bing)
- Prepare monthly SEO campaign reports
- Optimize web content for keywords related to customer products and services
- Consult with clients about their business goals and propose solutions and strategies that meet their needs
- Analyze and correct technical issues on the backend of websites
- Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)
Requirements
- Bachelor's degree in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or related field
- At least 18 months of experience in at least two of the following: general knowledge of SEO/technical SEO/local SEO, general knowledge of Google Ads, knowledge and experience with social media ad management, general knowledge of Google Analytics, general knowledge in CRO
- Excellent customer service skills
- Capable of working concurrently on several projects
- Excellent organizational skills and attention to detail
What We Offer
- Competitive compensation package
- Annual merit-based increases
- Long-term stability and career growth opportunities
- Opportunity to work with a rapidly growing company
- Unrestricted access to proprietary software and tools
- Merit-based promotional structure
- Annual merit-based compensation increases
- Opportunity to work in a dynamic and fast-paced environment
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